Hi. I’m Lauren.
A content designer based in Scotland.
I can help you with web design, content creation, and writing. I’m currently a senior content designer at Amazon.
For almost a decade, I’ve been writing and designing user-focused content and building impactful customer journeys for companies such as SmugMug, Hilton, and J.P. Morgan.
I’m a big advocate for accessibility and believe everyone has the right to access content on the internet.
Check out some of my favourite projects below 👇.
Featured work
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Amazon
In my current role as Senior Content Designer at Amazon, I’m working on various projects to improve Amazon’s user experience. Due to the sensitive nature of this work, I can’t show you anything here but I’m the lead content designer on programs related to Amazon Help. I’m also creating and delivering content design training to other teams in the org.
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J.P. Morgan
In my role as VP Content Designer at J.P. Morgan, I worked on various projects. Due to their sensitive nature, I can’t show them here but they included internal systems and applications for teams such as advisors and analysts. I was the lead content designer and my role included journey mapping, writing content, and removing pain points.
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Waldorf Astoria, Maldives Ithaafushi
My role as lead content designer included completing a content audit, creating the site map, building the content hierarchy, and writing the content. It was also key to work closely with the designer and development team for this website.
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DoubleTree by Hilton, Dunblane Hydro
My role as lead content designer included a content audit, creating the site map, building the content hierarchy, and writing the content.
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Best Scottish Tours
My role as a copywriter included a content audit, gathering data for SEO, building the content hierarchy, and writing the content.
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Brooklands Joinery
This project was a small website for a local joiner to showcase their work. I designed the website and wrote the content.
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The Reach, Key West - Curio Collection by Hilton
My role as lead content designer included a content audit, creating the site map, building the content hierarchy, and writing the content.
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Hawaiian Village, Waikiki Beach Resort
My role as a copywriter on this project included writing all of the content and providing alt text for all images and visuals on the site.
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Trinity Decorating Services
I was the lead designer and writer on this project as part of work for a small agency. We worked closely with the client to understand their vision and produced a modern website that showcased their work.
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SmugMug
In my marketing role at SmugMug, I worked on initiatives such as, writing articles for photographers, customizing websites for photographers, and building partnerships with brands like Lonely Planet.
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Blogs for Mumby's Live-in Care
For the past couple of years, I’ve been working with copywriter Helen Kennard to deliver impactful blogs for Mumby’s Live-in Care.
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Photography
Before writing and designing, I worked as a photographer. It’s still a big passion of mine. You can view some of my portfolios at laurenmacneish.smugmug.com.
How people feel about working with me
"I truly enjoyed my time working with Lauren! She is an incredible writer, has the best attitude, and as a PM she made my job so easy! She’s able to efficiently manage her work and always keeps her promises delivering high-quality content. Every project we worked on together, I knew I could rely on Lauren to create user-centric content, as well as help drive direction to enhance the user’s experience, ensuring our project team created innovative solutions that our clients and users loved. She’s so easy to work with, an expert in her field, and a strong asset to any team lucky enough to have her!"
— Cornellia Edwards, Project Manager
"Lauren is a pleasure to work with and her ability to conceptualise and offer valuable contributions throughout the entire design process is both valuable and immensely helpful at pulling teams forward. She is an outstanding presenter and communicator and would be a valuable asset to any employer."
— Ben Singer, Front-End Developer
"Lauren is without a doubt the best content designer I have ever had the pleasure of working with. She is passionate about her work and an expert in her field. She focuses strongly on audience and UX, ensuring that language and layout align to create the best possible user journey. Not only is Lauren incredibly thorough and professional in her work, she is also an absolute joy to work with. Her endearing personality and positive mindset make her an asset to anyone who is lucky enough to work with her. Lauren excels when given creative freedom and never fails to impress."
— Hayley Yager, Content Creator
"Lauren's photography always amazes me. She's crafted a unique style and truly understands the importance of visual storytelling. Her ability to see things that often go unnoticed is quite astounding."
— Kacey Graham, Brand Manager
“As well as being a pleasure to work with, Lauren excels in any project she’s assigned to. From working in teams with her over the last few years I’ve always found Lauren to be autonomous, reliable, engaging and dedicated to producing the highest quality of work. She is a great girl to have on your team or work with in a freelance capacity. I’d love to work with her again in future.”
— Lara Smith, Head of Digital
“At SmugMug, at the very last minute, we hired Lauren to help out at a very important large international trade show. I was instantly impressed by her work ethic and ability to immediately understand, communicate and represent the brand, messaging and important information regarding our services and products. She was especially impressive in communicating complex concepts in a simple, understandable, compelling and friendly way to potential customers. Where others sometimes have a tendency to avoid and/or be intimidated by new personal engagements, she jumped in with a helpful smile, soft touch and the relevant info. She made a huge impact at the show by going above and beyond on all counts and was successful in attracting and acquiring many new customers. I was so impressed by her abilities and hard work that I decided to hire her on the spot. It was a great move as she proved to be a great talent. She is extremely creative, thoughtful, resourceful and responsible. If given the opportunity, I would hire her again in a second and would strongly recommend others to do the same.”
— Andrew Baum, Chief Marketing Officer